Work with me

Tired of anxiously looking through your website with a blank Google Docs tab open?

You’ve been spending time on your laptop, praying to the business gods for some audience magic. And not to mention the handful of free business guidebooks you’ve downloaded since then.

Let’s face it: you’ve been working non-stop at your business. So, getting people to listen shouldn’t be difficult, right?

Creating a business plan – and actually enjoying it – can be pretty frustrating when you don’t know where to start. Cue binge-watching tv Friends the entire day while eating junk food. Y’know, typical stuff we promised to stop doing.

The woman pretending her stunted business growth isn’t frustrating, is a panicked Rory. A less deranged version of a Gilmore Girl who missed out on growth opportunities.

To stop yourself, I recommend getting a good dose of sleep and a brand strategy that aligns with your values.

The internet is a black hole of noise that requires a guiding light – your dream client. If you don’t know who you’re talking to, then it’s going to be a struggle. Think: a pause at turning your hobby into a full-time business.

Decent marketing strategies, SEO, and social media will lead them to your website. An on-brand design will score you a little higher on the interest scale.

But your unique voice and personality will make them work with you.

A brand strategy isn’t all about the woo.

It’s knowing your mission and communicating it effectively to your dream client. It’s about making them laugh and feeling giddy or excited when they hear from you.

This is the difference between a brand that exists and one that flourishes.

And when your dream clients connect with you:

• They will read your blog posts and watch your live trainings

• You will start living life beyond a laptop 😉

• More importantly… no more crickets! Wohoo!

A solid brand presence is the difference between a business which succeeds and that flails around. Plus, knowing who their ideal audience is *wink, wink* 😉

That’s where I come in.

Hiii! I’m Kiara, your coffee-obsessed brand strategist. My favorite game is blending strategy and personality like my favorite cuppa.

I create brands that feel good to you… and your audience.

One Master’s in Applied Psychology and an academic career later, I still manage to burn a kitchen down. The bright side is that my coaching skills are better than my cooking. Wohoo!

I help position you as an expert without sounding yuck or sleazy… or a plain drag.

Here are some added benefits to having a brand strategist/coach:

• You will attract more of your ideal audience

• You can create clear offers/programs that help you grow

• You won’t be wondering whether people want your offer

• Say goodbye to 12-hour days in front of a laptop screen, tweaking words, and make your website work for you

Humans make decisions based on emotions and then follow it up with logic.

That’s why connecting with your ideal audience on an EMOTIONAL level can make your business. You’re not only showing fancy features about a new service, you’re showing how it will improve their lives.

You don’t need a fancy website or Adobe Photoshop to get clients booking calls with you. A brand strategy is the secret sauce that gets hungry eyes on your coaching packages and a no-brainer “Book Now” tap.

Go to sleep at night knowing people are booking your packages and enrolling at your digital courses. I promise you won’t get nightmares of your business falling into the wrong hands.

So, sit back with your newly-manicured french tips and a glass of Cabernet, waiting for the cash to roll in.

“Kiara knows what she’s doing and she can definitely help you define your niche, find your ideal client, and implement a strategy to target them.”

– Tatiana Tshimbidi from Live And Wed

“When I first met with Kiara, I wasn’t sure what to expect. We started to dig right in and she asked questions that I hadn’t completely thought of. While I thought I had already niched down, she asked questions to close in on my ideal client on an even deeper level.”

-Susan Sova from A Humble Delight

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