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It’s crazy how much has changed since I took thi

It’s crazy how much has changed since I took this photo (back in May 2019!). For one, I used to work as a research assistant with a teaching job while studying master’s full-time. What a crazy time! Back then, I didn’t think about owning a business. I rebelled against the idea because I came from a family of entrepreneurs who weren’t sure why I was in academia. Think of it as my own form of rebellion. Plus, it paid for grad school - so can’t complain, yeah? 🤷🏻‍♀️ I used to think this was the path I’d take… the one which made me happy. Then everything changed early this year when Covid-19 happened. Suddenly, research funding was off and I had to think of new ways to earn. One plane ride and an unemployment notice later, I flew back to the Philippines with little savings. Frank Kafka once said, “isolation is a way to know ourselves.” So while isolating 2 months in an Airbnb, I launched Isabel and Co with no idea how to start an online business. The one thing that I rebelled against was what saved me… and my finances! 😆 Many people focus their energy on what could go wrong. But when you start seeing the world in abundance, you’ll notice how beautiful events can unfold. 💛 It’s easier to let go of what’s holding you back
💛 The grass is always greener on the other side
💛 Never fear change because success is around the corner What about you? Have you made any mindset shifts this year? #instalife
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By far the most common question I hear from client

By far the most common question I hear from clients is: how do I start selling my offers without being spammy? Let me share this one sales secret… Are ya ready? Sell the TRANSFORMATION you offer, instead of the features. 😉 You can offer the world’s best coaching package and launch with 0 interest. Why? Because if you can’t straight up tell your dream client how it’s going to exactly change their life, then they won’t even glance at it. See -- people are after what makes them happy. ☝🏻 Whether it’s the new business, a relationship, or your next coaching package. If your package is allll about specs and features, people won’t think twice in scrolling past you, fam. But once you talk about benefits, oohh people would want to sign up without thinking twice! And when combined with features? Score! 🥳 Here are 3 quick tips on how to add benefits to your offers: 👉🏻 Paint a picture of the future
👉🏻 Tell them the kind of person they will become
👉🏻 Give them a quick win Your package or offer is only the means for their transformation. It’s not their end goal. Apply this to any type of lead magnet, blog post, or email. See how this will quickly change how people see your offers. Want more? Sign up for my Content That Converts training and apply simple sales techniques for massive growth.

For years, I struggled with finding my voice. I wa

Hey, go-getter! I wanted to quickly hop in here an

Hey, go-getter! I wanted to quickly hop in here and introduce myself! 🙆🏻‍♀️ My name’s Kiara and I’m the coffee-loving strategist over here. I wanted to let you in a little story at how I got started. Are ya ready for it? It’s gonna be a good one 👨‍👩‍👧 Grew up in the Philippines to a family of entrepreneurs
🏃🏻‍♀️ Didn’t do sports except for volleyball until I moved to Australia and started my career in academia
🤷🏻‍♀️ Lost my job and made a snap decision to come home to the Philippines (did I mention it was during the height of a pandemic?!)
🍰 Decided that eating cake for breakfast wasn’t gonna cut it anymore. I was going to start a business. It wasn’t always easy because I was also (quite literally) stranded in Manila with no idea when I would see my family again. Or, much else, how much time I had before my savings ran out. But I decided to look at the future possibility of owning a business and making ten-folds of what my salary offered. I changed from thinking scarcity to abundance 💡 Since then... 💛 Got 50+ female entrepreneurs on my email list in one afternoon
💛 Created an engaged Facebook community of students who attend my trainings on marketing psychology
💛 Work as a copywriter and market strategist together with ambitious female entrepreneurs (hey, that’s you!) Okay, now enough chit-chat about me. What about you, fam? How do you impact people’s lives? #blog
#blogpost
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