(Disclosure: This post contains affiliate links. This post contains affiliate links, which when clicked on and made a purchase, I receive a small commission (at no additional cost to you).
Building awareness for your brand
When you’re starting out, it can be a bit nerve-wracking to go out into the big ol’ social media-driven world to share your story. And even more so, overwhelm and what I like to call, old blogger fatigue is a real thing.
Now, I don’t want you to be scared… In fact, I want you to take on this challenge to best understand how email marketing can actually be the saving grace to your business. Yes, this isn’t just an expensive hobby found on the Internet. Your blog is going to be a business and, as always, the first step in making sure this happens is to treat it like one.
Okay, go-getter. Or shall I say, CEO? 😉
As you’re starting out, I want you to focus on how to get people familiar with your brand. This can be sharing on Facebook groups, going on Pinterest, or by simply redirecting them to your website.
Your brand is at every touchpoint of the customer journey. Before anyone would be willing to pay you their hard-earned cash, they must first trust that you won’t deceive them. Let’s be honest – as much as we want to earn on the Internet, we also gotta admit that we don’t want repetitive and tiring content on our hands.
That’s why creating a brand is a long-game where you’re looking at how to create a unique spin on things, building an emotional connection and making sure your dream clients 100% believe that you’re their go-to expert. Phew!
What a mouthful.
While growing a solid social media following helps reach your target audience, having your own email list and engaging with your audience over there makes a world of differences.
Why email marketing is the ultimate #girlboss 💁🏻♀️
First of all, if you’ve been here a hot minute, you might have a vague idea as to why so many female entrepreneurs are raving about the beauty of email lists and people are creating their businesses on this.
1 | It’s an extension of your website
Aside from your website, your email list is the one thing you can control. Social media and having an active platform on it is essential for getting your business out there… But fam, you don’t own Pinterest or Instagram and even unfortunately, Facebook.
You’re technically not “living in your own house.” When any one of these platforms decides to change their rules or worse, shut down for good. I remember how a couple of years ago, Instagram decided to change its algorithm and experimented with removing the number of “likes” in an account, which directly affected the entire influencer community.
By focusing on growing an email list, you’re instantly taken away from the pressure of wondering what new rule or change is going to happen. But fam, this doesn’t mean you take away social media completely. It just means that there are other things you need to completely focus on 😉
2 | Keep in touch with people who wanna buy your products
It goes without saying that people check their emails much more regularly than Instagram or Facebook, especially nowadays when most companies rely on email marketing campaigns to retain existing customers.
Email is also another fantastic way to get in touch and have people actually read your content instead of waiting on X number of likes or engagements before your community sees what’s up!
Frankly, not everyone will be crazy about checking your site unless they absolutely love it (and, even then, might not be a weekly thing).
By sending your weekly content to them – it opens doors for clearer communication. Visiting your website and stuff is also a major bonus hehe
And as sharing one’s email is a form of trust online, they are also more likely to purchase your product or service. Remember when we talked about the foot in the door technique?
Okay, so how to stay “on-brand” in your email marketing campaigns?
If you’ve been wondering how to keep your blog and social media visuals consistent in your emails, then keep on reading, fam! This gonna be a good one 🙆🏻♀️
Personally, I need to be on a website that’s intuitive and helps me work things out without having to look for tutorials. Building a solid online presence is a lot of work, so naturally, when focusing on getting dream clients into your email list, you would need a template that’s 100% customisable, has all your brand colours, and isn’t boring to look at. Am I right?!
I was genuinely sceptical about using Flodesk, especially after having experience with MailChimp and ConvertKit. I won’t dive too deep into why I made the switch… But when I started Isabel and Co, it was fairly obvious that neither of these email marketing platforms would help me stay on-brand for my potential audience.
When building brand awareness, it’s important to consider how well you can present different aspects of your business strategy. Workflows are great and getting the opportunity to tag subscribers is an amazing benefit. However, a lot of branding also involves visual representation and using platforms outside of Flodesk made it difficult as my audience wanted a more user-friendly experience.
…And not some random words plastered on the wall with no photos or design. 😖
1 | Landing pages or forms to redirect email sign-ups
See – building a brand using email marketing campaigns is like designing pins for Pinterest or sidebar graphics on your blog. Can you imagine if everything about your brand on an external level (i.e. social media graphics) was well-organised but email wasn’t?
As we talked about earlier, fam, everyone’s on email. It’s especially important to watch for the way someone interacts with the weekly email being sent out. Why? Because it shows promise that you’re trying to keep a consistent brand design to build instant recognition.
Flodesk provides different form options to embed on your website (can you spot ‘em around here?) or a full-page one where you can redirect people too. I personally use the former quite often, especially when I want to get people signing up straight away! This was the form I used to build recognition around my Brand Clarity Training and Brand Velocity Program. Notice how the colours are pretty consistent what you would find on my website?
2 | Keep texts and colours consistent
In Flodesk, there’s a brand preferences option in your settings menu. Super easy to set up your company logo, social media profiles, office address, and my personal favourite function — brand colours!
Honestly, this saves so much time from opening Illutrstator and pulling the Isabel and Co template out. Instead, this shows up when I create an email alongside other pretty colour suggestions when picking an email layout to send out.
3 | Email layouts designed for a purpose
Oof, speaking of… 😉
What’s amazing about Flodesk’s entire integration system is how seamless it is. From creating workflows, segments, and writing emails. They have numerous layouts which you can customise and save to your liking!
Although it’s a bit on the image-heavy side, I love how you can still choose fonts, scripts, images and patterns to send your email list. I didn’t think it would be so easy to translate my blog’s content and layout to my email.
On top of that, it’s also a nice way to showcase weekly round-ups, sale periods or a pretty welcome email/video for your new subscribers. I LOVE how Flodesk makes it look effortless and I don’t have to spend more than half an hour working through my weekly emails.
How Flodesk helps brand awareness overall
If you’re serious about building a solid brand strategy and streamlining your entire process, so you don’t have to worry about whether an email looks messy (let’s be honest), Flodesk also has a simple send sample feature which you can use on either desktop or mobile.
The only downside to using Flodesk is when you have certain features or an advanced tagging system already in place. As they’re just starting out, they don’t have so many stuff yet! However, as they’re also going out of their way to pump in new features every few months, I won’t be surprised if they’ll be as powerful – or more – as ConvertKit. Who knows, right?
And to be honest, fam. I can see why so many creative entrepreneurs have jumped on board and started using Flodesk! And whether you’re new to the biz or thinking of making the move yourself, I want to help you create the freedom and flexibility lifestyle you’ve always envisioned.
How? Click on my affiliate link below and you’ll get a whooping 50% discount on Flodesk. Every. Damn. Month. SWOON.
Instead of paying $36/month, you’re gonna cut costs and use all their services for only $19/month. On top of this, Flodesk’s best feature – if I do say so myself – is that they don’t increase their payment options, no matter how many subscribers you get.