How can you get freedom out of your business if you’re not having fun along the way? 😉
I’m here to teach you how to intentionally create a brand that drives conversions -> sales -> profits -> a life you enjoy.
Isabel and Co. launched in 2020 to help women who are struggling to scale their business (or even earning from it):
1 | Get clear on your brand and create a powerful message. Knowing who to target is important for anyone who wants to scale their business faster. A solid brand voice comes second.
2 | Create an automated system using the right business strategies. I LOVE sales because I know it’s going to help me achieve my income and business goals. I will teach you how to enjoy the process of selling using a clear-cut strategy that won’t make you feel yuck.
3 | Applying Psychology in approaching your business (and by extension, marketing) strategies. Understanding and applying human behavior theories can position you as an expert even if you’re new.
Bonus: Growing a business is fun!
Get clear on the target – who, what, where, and how. This helps make your business be more profitable and sustainable in the long-term. Plus, it won’t stress you out at night. #WIN
I’m also a big sucker for using the right strategies 😉
branding IS THE SECRET SAUCE TO A GREAT business — NEY, a life you want to create.
I help women attract the right clients through mindset work and branding that goes beyond a fancy-looking website.
Plus, wouldn’t you want to stay entertained while learning cool biz trends?
Hi, I’m Kiara – your neighborhood coffee-obsessed brand strategist
Figuring out what made people tick became my new Sunday read.
And testing out strategies that made them buy, was the most fascinating thing in history.
I’ve always struggled striking a balance between data and staying creative. Which is how I landed on Brand Strategy – my golden goose, so to speak.
It allowed me to flex my almost-non-existent muscles by solving business problems. I was able to become more… me. The creative and stats-loving nerd obsessed with coffee.
That’s why I help women realise their potential too. The right brand strategy can turn a so-so business with minimal growth to one that’s profitable. Plus, I love magic that gives Merlin a run for his money!
Earning and creating a life we enjoy is an added bonus 😉
Fun fact: Isabelle is actually my middle name! I am embarrassed when called that in real life 😅
The truth is – I rebelled against the idea of starting my own business.
I grew up in the Philippines to a family of entrepreneurs. While my classmates were dreaming of a career, I was busy finding products to sell.
Growing up in an Asian household who prioritized entrepreneurship was odd to a lot of people. When I first moved to Australia for master’s, entrepreneurship became a distant dream.
Doing internships and marketing-related part-time jobs made me feel stifled. I loved the challenge but I felt restricted in a corporate environment.
It wasn’t until I graduated with my Master in Applied Psychology, started joining the ranks of academia with a research and teaching position, that I became obsessed with business (on top of the fact I was already teaching Consumer Behavior!).